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Web 2.0 & beyond for eBusiness results

RediSolve SE & IT inculcates progressive Web 2.0, 3.0 and beyond features for better eBusiness conversion, user experience and revenue results. Here are some cases of eCommerce best practice implementations on AJAX, JS, Adobe Flex and Microsoft Silverlight among others.

Module	Description	Impact
Catalog Navigation	An online catalogue of over 150 personalized gift items has been presented over 10 catalogue pages. Provision has been made for scalability of the catalog by the product manager (end user) itself. For a shopper, page navigation across the catalog has been supported with AJAX. In this case the 30 thumbnail previews of the products alone are refreshed in a moment. The catalog section of the web page refreshes to display 50 catalog items per page. The limit of 50 per page could be reduced or increased depending on the size of the thumbnail preview intended for the cataloged item. In this case the catalog pages also run flash movies in banner slots. These are not refreshed or re-loaded when the shopper is navigating across the catalog. We also have Flex powered rapid performance catalogs.	End user – shopper is able to browse through hundreds of catalog items. The ability to navigate through catalogs quickly and the ability to search products out of a large catalog is known to be a major incentive for purchases. Page refresh times at the catalog are known to lead to abandoned order paths.
Catalog Search	For this product catalog, product name search, product description search and price searches have been enabled. Search results are also supported with AJAX to enable faster page refreshes at the end of each search.	Irrespective of the size of the catalog and the number of products that match a given search criterion, the page refreshes are quick. This is also a factor that prevents order path abandonment.
Image Upload for Personalization	Shopper gets to personalize a selected gift item from the catalog with an image. The image is uploaded with AJAX support. Upload is supported with a status bar and an image refresh that is on AJAX.	Typically upload status is done with browser controls – with a progress bar in the bottom menu of the browser. With AJAX the status bar is brought just under the Browse >> Upload buttons and a thumbnail preview of the uploaded image is generated without refreshing the full page.
Image Cropping & Enhancements	Our home grown image management and enhancement system (DIRT) has a multi dimensional cropping feature. An image selected for cropping has a rectangular frame on red dash. The frame can be dragged from any side or from the corners to crop the image. Preview of the cropped image is AJAX support and just the preview section of the web page is refreshed.	We understand that cropping is a feature that an end user would like try a few times before confirming the personalized gift into the cart. Given the iterations in cropping time savings per refresh gained with AJAX translate to significant bits of time for the shopper in the order process.
Image Effects Selection	In image enhancement we offer a set of features grouped as tints, artistic, edge detectors, binarization effects. Grouped under these are close to 40 different effects that the customer can choose from. Selection of the actual effect is supported with AJAX. When a group is selected, the effects under the group will automatically be refreshed.	This is also a feature where the typical shopper tries out a number of effects and tints before taking the personalized gift to the cart. AJAX enabled quicker navigation through the effect groups and effects saves time for the end user on the order process path.

Module	Description	Impact
Image Effects Preview	Selected effects are applied to the image and the preview is generated with AJAX support.	Quick generation of previews with AJAX allows the shopper to preview a variety of features and choose the feature that best fits the image and the product of choice.
Image position	Image re-positioning, multi directional drag to fit, image rotation, zooming to focus on a portion of the image are supported with AJAX previews. These are supported with an option to revert to the original just in case the drag and the rotation got out of hand.	These are features that the end user typically plays around with before finalizing the best visual fit for the image and the product combination. AJAX support saves time on the order path and gives the user the incentive to try out different combinations.
Text previews	Inserting custom captions for products (sometimes two lines of captions) are supported with AJAX previews.	Quick preview of the length of the text, readability and the font size and styles before taking the product to the cart.
Cart summary	Cart summary page is generated and dynamically updated with any changes made to the cart contents.	True and faithful preview of cart content avoids any confusion after the cart contents are checked out. This is a feature that cuts down on cart abandonment and order cancellations after check out.
Quantity and choice of promo application	Cart value and the payment amount refreshes when quantities are updated or when a promo is selected to be applied to the cart.	True and faithful preview of the cart contents.
Check out – Recipient Address	Selection of recipient address (single or multiple recipients) from a drop down box refreshes the address details.	Saves time on shipping selections and check out.
Check out – mode of shipping	In order preview page, if shipping options are changed, shipment costs and hence value of the order – sub total and grand total is refreshed with AJAX.	This allows the end user to pose what if scenarios with different modes of shipping and choose the mode that fits the budget and the delivery lead time requirements.
Check out – billing details	In the billing details page when the billing address is selected from the drop down box (refreshed from the address book for the account) the address line details are refreshed.	Saves time in this stage of check out.
Credit card validation	When a credit card number is entered the type of card is internally determined with an AJAX loop. Also the validity of the card number is checked and the status is posted for final release of the order.	This is a significant quick loop of checking where an error in credit card number entry is quickly flagged off. This avoids orders getting into no man zones or stale states with the wrong card numbers. Typical process flows require the user to re-enter the credit card number and re-release the order. Efficient error management with AJAX saves time at this crucial stage of the order release.
FAQ	When a search criterion is entered or a FAQ question is selected the answers are reflected with AJAX.	Enables very fast navigation through help FAQs and get to the answer. Has an impact on the number of support incidents that are generated as help content is made more readable.

AJAX in Talent Sourcing System

In this section we will be looking at a resource search module that has the ability to run fine searches for resource profiles based on a variety of filter parameters and identify suitable resources for allocation or lateral recruitment. Following is a sampling of instances of AJAX implementation:

Profile Builder – this run through to multiple web pages. Each web page is a capture of information towards building the profile for a resource. With AJAX just the data capture fields and tags are refreshed and data capture is made faster.
Available jobs search: There are 16 groups of filters each group with multiple filter criterion totaling 150 filters. Selection of filters at the group level refreshes the filters in that group. For example, selection of location search refreshes a list of states and cities. Without AJAX page refreshes for each category of filtering would make each query build (typically a query is built and optimized for a given open job position) an uninteresting proposition.
Single refresh order path from search results to the cart, payment gateway and check out improves conversion rates dramatically.

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