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Search Engine Optimization
RediSolve Search engine optimization and marketing services are organically evolved
with rapid lateral learning infusions. SEO & M is derived from our focus on web
development and the internet since 2002 – 03. RediSolve SEO gets solid grounding
given our strengths in business process and engineering solutions for the web.
We are capable of putting together unique combinations of the latest in SEO to address
unique challenges for your web outreach program. Industry standard third party tools
such as Google Analytics or a tool of your choice such as Overture enables all reporting
of SEO – SEM – eM.
Beyond initiation – proof of concept phase (typically 3 + 1 months) our programs
align to be performance oriented.
Following are some of the essential building blocks of a holistic SEO strategy.
Keyword Research
- Keyword research to strategically select keyword phrases that
are relevant to your business
- We work in partnership with you to create, monitor and maintain
a list
- We focus on traffic and, relevant traffic – so that the keywords
generate a desired response
- We use manual reviews and tool aided analytics to uncover keywords
that your target audience is using
On-page Optimization
- Keyword research
- Website page specific Title and meta tags (meta description
/ meta keyword tags)
- Search engine optimized website page content and copy
- Internal linking structure
- Search engine optimized architecture, positioning and navigation
- Search engine friendly URLs
- Site maps
Our web engineering teams include SEO elements from get go, to avoid page optimization
becoming a sequential step in the delivery cycle. In parallel our test engineering
teams include SEO specific test cases so that released web pages are optimized and
ready for search BOTs.
SE Content Optimization
We will also assist in non-intrusive yet strategically implementing your chosen
keywords into the web site content copy. We take care to create a natural read not
just for the search engines, but more importantly for your visitors.
Search Marketing
We also assist you with your AdWords, PPC and other search marketing programs. We
are capable creating ad banners that serve as action points for your user and not
just as attention grabbers. We understand that in SEM budget alignment to result
orientation is crucial and understand that clicks need to yield conversion and revenue
and, clicks in itself cannot be a result.
Link Building
Quality, "holistic" link building involves researching your market to find permanent
relevant links that will drive targeted traffic to your website. We follow best
of breed industry practices, stay 100% white hat and understand the 95% perspiration
+ 5% inspiration (SEO smarts) method of link building.
eMarketing
We also help you set up a comprehensive email postal server platform linking to
your website and delivering both context sensitive message, promotional mailers,
outreach and, regular newsletters. We are familiar with inculcating elements of
the CAN SPAM act into your postal server platform – program. We run our own home
grown mail servers based on industry grade core engines, customized for rapid broadcasts
at shot spans of time.
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